ABOUT AUTOMATE NOW
Our Mission
We believe that automation should be more than just a buzzword. We're dedicated to helping our clients achieve real results through process optimisation and automation. By reducing manual processes and streamlining workflows, we help businesses save time and money while improving their operational efficiency.
Our Vision
To transform the way businesses, operate by leveraging the latest technology and innovation. We aim to be at the forefront of the automation industry, empowering businesses in Africa to achieve their full potential and stay ahead of the competition.
Our Mission
Our core values guide everything we do.
- Innovation is at the heart of our approach, as we constantly seek new and creative ways to help our clients achieve their goals.
- Our client-centric philosophy means that we prioritise understanding our client’s unique needs and objectives and tailor our solutions accordingly.
- We're committed to efficiency, recognising that time and resources are precious commodities in today's fast-paced business environment.
- Our team works collaboratively to deliver high-quality outcomes for our clients.
Werner Engelbrecht
Director
Werner Engelbrecht is a visionary leader with over 20 years of experience in the technology and automation industry. Currently serving as the Director of Automate Now, he is responsible for steering the company's growth and overseeing its day-to-day operations. Werner’s strategic insight and problem-solving expertise have been instrumental in implementing digital transformation strategies that drive business growth and enhance operational efficiency.
A Chartered Accountant (CA(SA)), Werner’s commitment to excellence is evident in his successful track record. Before joining Automate Now, he held senior leadership roles at prominent companies such as KYOCERA Document Solutions and Deloitte, where he gained deep knowledge of the challenges businesses face in today’s rapidly evolving digital landscape.
Werner is passionate about harnessing technology to help businesses achieve their goals and unlock their full potential. His extensive experience, combined with his dedication to innovation, makes him an invaluable asset to Automate Now and a respected leader in the industry.
A Chartered Accountant (CA(SA)), Werner’s commitment to excellence is evident in his successful track record. Before joining Automate Now, he held senior leadership roles at prominent companies such as KYOCERA Document Solutions and Deloitte, where he gained deep knowledge of the challenges businesses face in today’s rapidly evolving digital landscape.
Werner is passionate about harnessing technology to help businesses achieve their goals and unlock their full potential. His extensive experience, combined with his dedication to innovation, makes him an invaluable asset to Automate Now and a respected leader in the industry.
Reynard Cronje
Managing Director
Reynard Cronje is a visionary leader with over 25 years of experience in the technology and automation industry. Starting his career as an apprentice, Reynard has gained diverse experience across various fields within the IT and Automation sectors. His extensive work in Industry and Mining has allowed him to contribute to high-profile technology projects.
As the Managing Director of Automate Now, Reynard drives the company's growth, oversees daily operations, and manages key projects. Renowned for his strategic insight and exceptional problem-solving skills, he excels in finding innovative solutions that others may overlook. This forward-thinking approach has been crucial in implementing successful digital transformation strategies that boost business growth and operational efficiency.
With his deep expertise and practical experience, Reynard is a key asset to the Automate Now team.
As the Managing Director of Automate Now, Reynard drives the company's growth, oversees daily operations, and manages key projects. Renowned for his strategic insight and exceptional problem-solving skills, he excels in finding innovative solutions that others may overlook. This forward-thinking approach has been crucial in implementing successful digital transformation strategies that boost business growth and operational efficiency.
With his deep expertise and practical experience, Reynard is a key asset to the Automate Now team.
Johannes Coetzee
Sales Director
Johannes Coetzee is a seasoned professional with over 12 years of experience in technology and automation. As Director, Sales Manager, and External Sales Representative at Automate Now, Johannes has been instrumental in driving the company’s success. He holds a law degree from Northwest University, giving him a unique perspective on the intersection of technology, business, and law, and also has certificates in project management that have contributed to his achievements.
Before joining Automate Now, Johannes excelled at MPU Group, where he was a top sales representative, earning a record-setting four millionaire awards for his outstanding sales performance. Known for his ability to build strong client and partner relationships, Johannes is dedicated to understanding customer needs and delivering tailored solutions. His expertise in sales management and business development has been key to establishing Automate Now as a leader in automation solutions.
Johannes is a valued member of the Automate Now team, recognized for his proven track record and the significant impact of his contributions on the company’s continued success.
Before joining Automate Now, Johannes excelled at MPU Group, where he was a top sales representative, earning a record-setting four millionaire awards for his outstanding sales performance. Known for his ability to build strong client and partner relationships, Johannes is dedicated to understanding customer needs and delivering tailored solutions. His expertise in sales management and business development has been key to establishing Automate Now as a leader in automation solutions.
Johannes is a valued member of the Automate Now team, recognized for his proven track record and the significant impact of his contributions on the company’s continued success.
Francois Willemse
Director
Founder of MPU Copiers and Executive Director of the MPU Group, Francois Willemse offers over 25 years of experience in the Office Automation Industry.
Francois started this company in 1994, called Mita Lowveld, which later changed to MPU Copiers. He was only 22 when he started our collective journey and 29 years later we are continuously growing and innovating. "It has been a long, exciting journey, with many ups and downs," he says, but it is his basic recipe of persistence and discipline that has allowed the Group as we know it today to thrive.
Francois Willemse is a specialist in sales and has a passion for his clients and valued product placement, backed by years of commendable service.
Francois strongly believes that a sale is not something you pursue; it is what happens to you while you are immersed in serving your client.
Francois started this company in 1994, called Mita Lowveld, which later changed to MPU Copiers. He was only 22 when he started our collective journey and 29 years later we are continuously growing and innovating. "It has been a long, exciting journey, with many ups and downs," he says, but it is his basic recipe of persistence and discipline that has allowed the Group as we know it today to thrive.
Francois Willemse is a specialist in sales and has a passion for his clients and valued product placement, backed by years of commendable service.
Francois strongly believes that a sale is not something you pursue; it is what happens to you while you are immersed in serving your client.